Web / Case study
Smart Braid Hair Products
An e-commerce website for wigs, braids, crochet styles and hair products, with collections and a brand showcase.
A storefront built around product choice
Hair product shopping involves comparing styles and seeing how products look. Collections, brand content and product video sit alongside the shopping experience to support that discovery.
A product name alone does not show how a braid or wig will look. The store pairs its collections with visual content and product videos so shoppers can explore styles before moving into the buying journey. The layout carries the same browsing experience across desktop and mobile.
What the project brings together
- Product categories and collections
- Brand showcase
- Product video integration
- Responsive shopping experience
Built with
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