A bold black rhino symbol and wordmark on yellow, paired with the tagline Built to Last.
A distinctive visual identity
A bold black rhino symbol and wordmark on yellow, paired with the tagline Built to Last.
The rhino symbol does most of the talking. Its solid black silhouette, wide lettering and bright yellow background give the identity a direct, sturdy feel. The short tagline reinforces that visual character without competing with the mark.
