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Branding / Brand story

Fuelzy

Fitness and nutrition visuals using an energetic wordmark, electric blue and lime palette, and campaign mockups.

A distinctive visual identity

Fitness and nutrition visuals using an energetic wordmark, electric blue and lime palette, and campaign mockups.

Bold lettering, a lightning motif and sharp color contrasts give this identity its energy. The campaign and merchandise mockups show how those elements can stay recognizable across different sizes and settings.

The identity in practice

  • Energetic wordmark and lightning motif
  • Electric blue and lime color palette
  • Fitness campaign visuals and merchandise mockups
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Fuelzy brand identity and applications

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